About Us

Finding Inspiration in Every Turn

Welcome to Green Business Studio, your premier destination for sustainable business solutions and innovative green transitions in the architecture, built environment, and planning sectors. At Green Business Studio, we are dedicated to translating cutting-edge research into actionable insights and practical guidance to drive sustainability and resilience in various industries. Our mission is to foster a sustainable future by collaborating with key stakeholders and leveraging our expertise to develop and implement effective green business models. Our studio is a hub for knowledge exchange, where academia meets industry to address contemporary topics and issues related to sustainability. We aim to bridge the gap between research and practice by building strong partnerships with policymakers, professional bodies, and responsible businesses. Through our collaborative efforts, we strive to create impactful solutions that contribute to the global sustainability agenda.

Translating Research into an Accessible Way:

To describe how you translated the research paper "Barriers to MNEs green business models in the UK construction sector: An ISM analysis" into a website.

1.Reading and Segregating Important Parts

Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.

Structuring the Website

Home Page: The homepage introduces the topic and provides an overview of the website's purpose. It includes a brief summary of the research, highlighting the importance of addressing barriers to GBMs in the UK construction sector.
Potential Clients: This section is divided into subsections targeting specific audiences

Researchers and Educators: Summarizes the academic contributions of the paper and suggests areas for further research.
Professional Practitioners: Provides practical insights and recommendations for industry professionals.
Policy Makers: Highlights the policy implications and suggests regulatory changes to support GBMs.

Green Business Barriers: This section details the various barriers identified in the research, such as government constraints, financial constraints, sector constraints, company constraints, and lack of demand.
ISM Modeling: Explains the interpretive structural modeling method used in the study and presents the findings through visual models and charts.

Using Tools to Enhance the Website

Syntesia.AI: Utilized this tool to create informative videos that explain complex concepts such as ISM modeling and the identified barriers in an engaging and accessible manner.
Canva: Used Canva to design visually appealing pamphlets and infographics. These materials help break down the information into easily digestible parts and make the website more engaging for users.

Photoshop: Employed Photoshop to edit and enhance images, ensuring high-quality visuals that complement the website content.
Microsoft Clipchamp: Leveraged Microsoft Clipchamp for video editing to create smooth transitions and professional-looking videos.
Illustrator/ Photoshop : Used Illustrator to create detailed vector graphics and diagrams that visually represent the ISM methodology and its findings

Content Creation and Integration

After segregating the important parts of the paper, I created content tailored to each section of the website. This involved rewriting technical details into more user-friendly language where necessary.
Videos created using Syntesia.AI were embedded into relevant sections to provide multimedia explanations.
Infographics and pamphlets designed in Canva were used throughout the website to highlight key points and provide visual summaries of the research findings.

Final Review and Testing

Ensured that all content was accurate and aligned with the original research paper.
Tested the website for usability and made adjustments based on feedback to enhance the user experience.
This approach allowed me to effectively translate the detailed and technical content of the research paper into a more accessible and visually appealing format for the website, catering to a diverse audience including researchers, educators, practitioners, and policymakers.

Meet the Core project lead

Principal Investigator

Dr. Amal Abuzeinab

Dr. Amal Abuzeinab is a leading expert in sustainable business models and the senior lecture at De Montfort University. With a wealth of experience in sustainable transitions within the architecture and built environment sectors, Dr. Abuzeinab has been instrumental in translating research into policy and practice. Her work focuses on developing and implementing green business models that drive sustainability and resilience.

Co-Investigator

Prof. Bankole Awuzie

Prof. Bankole Awuzie is a co-investigator at Green Business Studio and a professor at the University of Johannesburg. He specializes in sustainable development implementation and has contributed significantly to understanding the factors influencing sustainability performance in higher education institutions. Prof. Awuzie's research provides valuable insights into the role of governance and communication in achieving sustainable outcomes.

Co-Investigator

Dr. Douglas Aghimien

Dr. Douglas Aghimien is a co-investigator at Green Business Studio, affiliated with De Montfort University and the University of Johannesburg. His expertise lies in sustainable construction and environmental management. Dr. Aghimien's research focuses on applying business model tools to aid sustainable transitions in the construction industry, particularly in developing countries.

Research Assistant

Hetali Bhatt

Hetali Bhatt is a Research Assistant at De Montfort University, focused on creating energy-efficient, eco-friendly buildings. Holding a Master of Science in Architecture & Sustainability and a Bachelor of Architecture, she boasts a strong academic background with certifications in BIM, green buildings, and project management. Passionate about space architecture, Hetali integrates sustainability into her designs, enhancing community environments and aligning with Sustainable Development Goals.